Trenton, NJ — Waste upcycler TerraCycle is making a push into creating more non-branded products with its new trashcans created with plastic from used writing items.
TerraCycle has partnered with Paper Mate, Sharpie and EXPO
to collect pens, markers, highlighters and other writing products and
packaging made by those brands. TerraCycle is also collecting
pre-consumer waste from the companies' manufacturing processes, waste
that the companies were already recycling.
Like with all of the other packaging and products that TerraCycle
collects, the company is setting up collection groups, called Writing
Instrument Brigades, that will gather and send in used items, earning
two cents per item for the school, non-profit or charity of their
choice. In the first four weeks of the program, TerraCycle brought in
about 2,000 post-consumer writing items.
The plastic parts of the items collected through the brigades and from
the companies themselves will be turned into trash bins that
TerraCycle's George Chevalier said are likely to be in retail stores in
the spring.
"Typically we're known for our heavily-branded products" - like bags made with cookie wrappers - "but with these plastics and writing instruments, it will be more akin to a traditional recycling process," Chevalier said.
The trashcans are made up of a blend of plastics, including the writing
items, cookie wrappers, chip bags and milk jugs. A plastic laboratory
recently started up at TerraCycle's headquarters has been working on
making plastic blends with the characteristics needed for certain
products.
With this foray into making items that are not branded, Chevalier said
TerraCycle will be able to expand its reach to take in more types of
waste, create more non-branded items and reach a much wider audience,
like those who shy away from products covered in logos.
[Editor's Note: TerraCycle has clarified that although it
intends to make the trash cans from waste plastic, it has not made a
final decision on if the writing items will be used to make them.]

Browse
Engage
Research


GreenBiz.com





